PACKAGING PROJECTS:

• Package Design

• Packaging Compliance

• Package Mock-Ups

• Product Photography

• Line Extensions

• New Product Development

• FDA Regulations

• Certification Approval

• Category Systems

• Creative Concepts

• Photo Editing

• Shelf Mock-Ups

• Vendor Communication

PACKAGING

There’s always one package that catches your eye, a package that stands out on the shelf and makes you reach for it. Designing packaging is knowing how to get a consumer’s attention, understanding trends, messaging hierarchy, and knowing what communication is important to the target market.

Yes, packaging needs to be eye-catching, the shelf is a very busy place, but there are also detailed legal compliances that the consumer might not be aware of. Working closely with compliance lawyers for over 5 years, my understanding of the legal process of packaging is at expert level. Nothing is more crushing than creating an amazing package, only to find out you have to change half the design just to be compliant.

Over 8 years in the food industry, specializing in natural foods, I’ve branded, rebranded and designed over 300 products. My knowledge and experience for packaging design, compliance and communication allows for a smooth packaging design process. I work with suppliers to ensure I have all product information and a comprehensive understanding of the product’s benefits to communicate the best visual story.