BRANDING PROJECTS:

• Brand Consulting

• Brand Development

• Brand Identity Systems

• Brand Standards

• Brand Management

• Re-branding

• Logo Design

• Product Photography

• Photo Editing

BRANDING

When I talk about branding, I’m not just talking about colors and logos. Over the years I’ve put together a process that has allowed me to help brands successfully step out from the shadows and into the limelight. My process doesn’t jump right into visuals, it starts with strategy. 

Before anything, a brand should be sure to have a strong and well-defined strategy and I start by walking stakeholders through a brand immersion. Addressing the current internal perceptions of the brand, who they believe their target audience is, the USP and positioning statement. The results of this immersion and research builds the foundation for the story. All the efforts put into the strategy allows for clear direction when pairing visuals with communication to bring the brand to life.

Crafting new brands like Pure Bliss Organics and rebranding a strong established brand like Ancient Harvest has allowed me to work this process. Ensuring each brand has goals that align with the brand’s core values, communicates the right story, and connects with consumers.