LOVE GROWN FOODS

PROJECTS:

Packaging Evolution
Brand Standards Evolution
Media Kit
New Product Development
Bilingual Packaging
Print Ads
Sales & Marketing Collateral
Social Media
Product Photography
Photo Editing

CHALLENGE:

Their packaging started as brown bags with sticker labels and as the brand exploded into the industry it quickly evolved into its first design. As the company continued to grow, so did the vision for their packaging. We concluded the most important thing was adding more communication on product benefits to the front. Knowing they wanted to expand into other categories products needed more than just a flavor, it needed a name and an adaptable system.

SOLUTION:

Without leaving the original design behind, the already established fonts and colors were kept, but much the design was simplified. The simplification allowed for easily visible communication of important attributes and strategically restricting the position and size of the product window allowed for more messaging real estate. A product naming system was created to help create design direction as the brand expanded in to new categories. A new naming system, messaging hierarchy, brand voice direction and a standard for strong photography created a successful brand and packing evolution.