NICOLE ROHLING
ART DIRECTION | BRANDING | DESIGN | PACKAGING
CREATIVE MANAGEMENT
I MAKE DESIGNS WORK
Design has a job, but it takes the right execution to make it work for you, not against you. How do I make that happen? I come armed with over a decade of experience, lots of mental sweat, late nights and of course…coffee.
FEATURED PROJECTS
ANCIENT HARVEST
Ancient Harvest needed to revitalize their brand identity and packaging without confusing consumers and losing their long standing position in the pasta category. The new system needed to accommodate new product development as the company grew. The single requirement: keep the teal!
CADIA
CADIA has a strong, loyal and very knowledgable consumer base. Their consumers have voiced numerous times that the packaging was out dated and lacked clear communication and information that was deeply important to them. Without the funds or time to start with a new, fresh idea, CADIA decided on a slow evolution to something more eye-catching and focusing on a better communication hierarchy.
LOVE GROWN FOODS
Their packaging started as brown bags with sticker labels and as the brand exploded into the industry it quickly evolved into its first design. As the company continued to grow, so did the vision for their packaging. We concluded the most important thing was adding more communication on product benefits to the front. Knowing they wanted to expand into other categories products needed more than just a flavor, it needed a name and an easily translatable system.
